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Case Studies
Mcons Advertising, Mumbai
M’Cons Advertising is a pioneering agency that provides mobile advertising in Mumbai. QDnet provided them with a custom solution that provides live updates regarding location of its’ mobile advertising trucks.

Company Background
M'Cons Advertising is an agency that provides digital printing, hoardings, large format printing and also provides out door advertising, wall posters ads, data collection and ad promotion in news papers. In 2002, M’Cons advertising became pioneers of mobile advertising by introducing 10 mobile billboards in busy Mumbai suburbs. Today, they own the sole rights to mobile advertising in Mumbai’s western suburbs ie Bandra to Borivili. These vans are hydraulic and can be moved to ace the direction of traffic flow.

Unique Requirement
M’Cons Advertising runs a fleet of mobile advertising trucks that display advertisements by parking at strategic spots, hydraulically hoisting the Billboard and rotating it to face the oncoming traffic. The ad agency needed to know that their vehicle had reached the spot designated by the client, at the time specified and whether it was on the right side of the road depending on the traffic flow (i.e. on the left side in the morning and right side in the evening). They also needed an accurate system to check and report whether the hoarding was illuminated during the specified period and increase their accountability to the client.

The QDnet Solution
QDnet installed highly accurate GPS systems in all M’Con Advertising’s mobile advertising trucks. So the agency can find the exact time that the vehicle reached the specified location. Qdnet’s system is accurate upto 2 metres and so even the side of the road that the vehicle is known, this data is often shown to clients as proof of M’Con’s accountability. QDnet added a custom feature to monitor illumination; a current sensor was added around the wire feeding the illumination lamps and a report is generated giving the time when the lights are switched on and when they are switched off. Thus a very comprehensive report is generated thus giving M’Con's clients the reassurance that they’re really getting their money's worth.

Application
Thus, QDnet’s Hawkeye Vehicle Tracking System can be used to make your workforce more accountable and serve your clients more efficiently. Use customized GPS systems to improve your reputation.

 
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